This is the benefit and the great opportunity for someone who owns a website or many websites. The website owners can make money by writing posts about the products or services for the advertisers as we also call it as blog advertising.
The connection between the advertisers and the bloggers will be created by the website which works as a middle person. The purpose is that make it convenient and faster than contact one by one.
In the other hand, if you are the advertisers, advertising blog is also one of the effective media to promote your products and services. Your products or services will visible to many people and your can create buzz. No one loses because they are all get benefits.
Sign up for free either you are bloggers or advertisers and then start create buzz or make money. The advertisers can be able to set some rules for the bloggers to follow or the main idea for the bloggers to write. All the bloggers have to do is just only write the creative blog. Money will be sent and advertisement will be shown when the process is done.