Business thank you letter is very important in creating a friendly environment with your customer. This is one of the ways to maintain good will and to make the customer continue and stay to patronize your products and services as well.
Thank you letter does not only bridge the customer to your products, but also eradicate the connotation of business and customer, buyer and seller relationships. You are actually befriending your customers. In this way, you will be having lots of friends and customer in which in return, it will give you additional profit.
In your business letter, you should not forget to mention that they could give also their comments about the products and the service your business is extending. Does the person in-charge with their transaction helpful? Are your products met and satisfies their expectations? These are only an example question to be included in the letter.
Most of the time, customers are hesitant to give comments because they do not want to be noticed. In this way, make sure that any comments and suggestions they will extend will be confidential and their name will not be divulge to the employee(s) whom the subject of their comments. Mention also the location of the Comments/Suggestions Box where they could drop their comments and suggestions if they could not write directly to you.
Lastly and the most important point of your business thank you letter, is to offer again another product to your customer. Not so insisting on your tone, but mention that you have again another new products and they have to try it too.
As you can see, business thank you letter is not just only giving thanks to your customer. It serves also for you to introduce another product(s) or service(s). An additional profit to be expected in the future.
