What is a business introductory letter? This is a type of sales letter used by businesses offering products and services to another business institution. The first offers its business to the second through a business introductory letter.
The best example of business using this type of sales letter are those businesses offering services like janitorial / cleaning services to companies occupying a wide space. This space then needs to be cleaned and maintained its cleanliness and beautiful surroundings. This is not only to impress the visitors, but to prove that their business complies with such standards as a business institution.
Since the space is wide, a number of janitors is needed to maintain the cleanliness of the surroundings. Instead of hiring their own janitors, let say 10 persons. The possible expenses to be utilized to compensate these 10 persons will surely cut on the allocated budget for the fiscal year.
This is where janitorial and cleaning services comes in. On your business proposal letter, you should state (in percent if possible) how much their business will save if they avail your services. You should also state in you business introductory letter that the person who will do the job are fully trained and highly motivated to do the task.
Your business relationship with the client business institution is that you will be now the provider of their manpower when it comes to janitorial services. Most of the time, the contract duration is one year, but it is extendable depending on your performance. And the only way for you to prove your performance is by submitting weekly or monthly reports of accomplishments done by your employees performing the job.
Business introductory letters are very powerful when it comes to business like this. Every business institution is thinking on how they could minimize the possible expenses on the operation. The amount to be saved will then be distributed to their own employees by way of bonuses or to be used in some projects that would uplift also their performance on the market.
As mentioned above about being visited, every business is catering a client and sometimes or most the time the client will visit the company depending on the clients business. If the need arises, the client business representative stays for a couple of days in the vicinity and the janitorial services now have the sole key to impress this person on the environment he/she will come to see.
Cleanliness in the area is a factor that bridge good business relationships. You client have to breathe comfortably in your environment. Being comfortable enough will surely make your client stay with you in your relationship. Thus, it does not only create a friendly environment, but a profitable transaction for both your businesses.
