Business Articles

The value of a business introductory letter is very important because from this letter starts a good and harmonious profitable business relationships that might last as long as both businesses operate.

This letter is the stepping stone to motivate the reader or the general manager to go within a deeper business relation with you.  This type of letter is also a cover letter that serves as a motivation for the reader to go and read the attachments that proves you further regarding your business’ efficiency when it comes to the products or services you are offering.

The general manager, as the representative of the target client business should be convinced in order to agree with you to come up with a contract that will bond both your businesses.  That’s why business introductory letter should not be taken for granted.

In writing this type of letter, you should be careful most especially on the grammatical structures of the sentences.  Avoid using highfaluting words.  This might divert the attention of the reader.  Modifiers are good to enhance the idea you convey, but you have to reread them again and again to make sure of the ideas you want to emphasize to be understood clearly as much as possible.  Simple words are enough to be understood are better than words having multiple meanings.

Since a business institution is always aware of its needs, you should go directly to the point of your purpose why you send them a business introductory letter.  General Managers are used to see offers; thus, being concise with your letter will make them jump into the attachments or on your terms and conditions if they will avail you business proposals.

As much as possible do not mail your business introductory letter.  Look for a chance for you to give the letter personally to the boss so that you could have a bit of introduction and conversation about you and your business proposal.  This is not only to prove you are professional, but also to prove you are sincere on having business with them.

Unlike talking, you don’t have the chance to edit what you have just said in a conversation.  In writing, you have all the chance to edit the letter.  A simple mistake will surely ruin all the plans of gaining a client business.  Discuss your letter with the authorized members of your company.  There’s a saying that goes like this, “two heads are better than one,” meaning you really need to consult you letter to other authorized members in the organization.  Let them comment on the letter.  For sure, some of them will question you a question that a general manager may ask.

This will also serve as a rehearsal for all the people who will have the chance to serve this introductory letter to the boss.  For more info about the values of this letter, the internet offers a variety of information about business introductory letters.